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April 30, 2019
By: Jamie Matusow
The seven-piece Crystalized Collection from Smashbox was co-created with Bri Luna, founder of The Hoodwitch, to celebrate beauty rituals inspired by the transformative quality of crystals. Designed to bring her beauty approach to life, a makeup mantra was created to coincide with each product. From glowing highlighters to shimmering eye shadows, each piece is infused with crystals “to enhance every makeup lover’s magic.” Both compact lids and eye applicators resemble real crystals. (Shown: Crystalized Highlighter ($39), Crystalized Always On Liquid Eye Shadow ($24) More info: Watch the video with Jill Tomandl, VP product development and innovation, Smashbox Cosmetics, for packaging details.
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